15%+
TACoS keeps climbing
Your total ad cost of sale is above 15% and nobody can tell you why. Every month, more of your revenue goes back to Amazon.
Amazon PPC for private-label brands · $50K–$10M+
One CPG founder told us: “I was 60 days from shutting down.” This year, she crossed $3M in revenue with a 15% TACoS.
Pinnakl architects Amazon advertising systems engineered for one outcome: profitable growth. Not vanity ACoS. Not rented traffic. Your actual profit.
Send us your last 90 days. We’ll tell you exactly what’s broken.
Monthly profit
$3K → $17K
Supplements brand
25% → 15%
TACoS, same sales volume
+75% revenue
with 33% less ad spend
$50M+Ad spend managed
12,000+Hours inside PPC accounts
200+Private-label brands
4–6New brands per quarter
The problem
Revenue is growing. Profit isn’t.
Most Amazon PPC is broken in the same way. The structure is wrong, the targeting feeds Amazon’s revenue instead of your margins, and whoever manages it is optimizing the wrong metric.
Your campaigns bid against each other
Duplicate targeting, overlapping keywords, mixed match types and no negatives. Your own ads drive up your own costs.
You got dashboards, not profit
An agency that promised the world. A freelancer who was great for three months, then coasted. You’ve been burned before.
Results
4 brands. 4 turnarounds. Real numbers.
Every engagement starts with a different problem: no ads at all, runaway spend, or a growth ceiling. The goal is always the same — more profit.
Monthly net profit5.7×$3K → $17K in 12 months, profitable from month one
From zero ad infrastructure to a $1M trajectory
343% YoY revenue
TACoS < 10%
$3K → $17K/mo profit
TACoS vs. the founder’s hard ceiling< 6%From zero ad spend to a first six-figure month
Zero ad spend to a first six-figure month
271% YoY revenue
TACoS < 6%
$5K → $20K/mo profit
Same brand, 12 months laterMore sales.
Less spend.
Less spend.
75% more revenue on 33% less ad spend
TACoS 32% → 15%
$1.1M Q4
+$35K/mo profit
Ad cost on every $1 of sales25¢ → 15¢10¢ more kept per dollar, at $3M a year
Broke through a growth ceiling to $3M a year
TACoS 25% → 15%
$3M annual
+$22K/mo profit
Free calculator
Calculate how much you’re losing to wasted ad spend.
Enter two numbers from Seller Central. See what the same revenue would cost you at a healthier TACoS.
Profit left on Amazon’s table, per year
Let’s Find Your Hidden Profit
$144,000
At the same revenue, bringing TACoS from 25.0% to 15% frees up about $12,000 every month.
Your current TACoS25.0%
Ad spend at target TACoS$18,000
Monthly overspend$12,000
Annual overspend$144,000
This is a simple estimate at constant revenue. Real results depend on your margins, category and account structure, which is exactly what the free audit measures.
What we do
We don’t monitor campaigns. We architect them.
Full-service Amazon advertising strategy, execution and management, built around profit per unit rather than vanity ACoS.
Sponsored Products, Brands & Display
Every ad type managed as one system, not three disconnected dashboards.
Campaign architecture
Complete restructuring from the ground up. No overlap, no cannibalization.
Keyword research & negatives
Harvesting, graduation and negative keyword management at scale.
Profit-per-unit bidding
Bids driven by your margins, not an arbitrary ACoS target.
TACoS as the health metric
We manage total ad cost of sale, the number that tells you if ads are building the brand.
New-to-Brand acquisition
Campaigns built to win first purchases at a cost that makes long-term sense.
Listing optimization
SEO-focused, conversion-driven listings so every ad click works harder.
Walmart PPC
For brands ready to expand beyond Amazon with the same discipline.
Weekly reporting
Revenue, ad spend, TACoS and profit contribution. The metrics that drive your business.
Our process
Five steps. Every one has a purpose.
Nothing is assumed. Everything is measured against your profit targets.
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01
Deep-dive audit
Account structure, keywords, bid history, TACoS trends and margins, taken apart to find exactly where money is wasted.
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02
Custom strategy blueprint
Built for your margins, competitive position and growth targets. No templates.
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03
Surgical restructure
Keyword segmentation, match types, budgets and negatives, rebuilt for efficiency and scale.
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04
Aggressive optimization
Bid adjustments, harvesting and negative expansion every week. Never set and forget.
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05
Scale or kill
What works gets scaled. What doesn’t gets cut. We don’t run campaigns on hope.
Muhammad ShariqFounder, Pinnakl
Why Pinnakl exists
Read the full story
A note from the founder
Revenue was growing, but for some of my clients, profit wasn’t. That tension became my obsession.
I’m Shariq. I’ve spent the last 5 years inside Amazon PPC accounts. Not managing dashboards from a distance, but living inside the numbers, keyword by keyword, for 200+ private-label brands.
Pinnakl isn’t an agency in the traditional sense. We don’t manage 40 accounts with copy-paste strategies. We take on 4–6 brands per quarter and give each one obsessive, detail-driven attention.
I will tell you the truth about your account. And if I’m not the right person to fix it, I’ll tell you that too.
Is this you?
Built for operators who want straight talk.
This is for you if…
- You own a private-label brand doing $50K–$10M+ a year on Amazon
- Revenue is growing but profit is flat or falling
- Your TACoS is above 15% and you can’t pin down why
- You’ve been burned by agencies or freelancers before
- You want aggressive action and transparent accountability
This isn’t for you if…
- You want someone to “just monitor” your existing campaigns
- You’re unwilling to restructure what’s broken
- You expect hand-holding or sugar-coated reporting
How we get started
Three phases. No ambiguity.
Audit
Understand exactly where you stand before anything changes.
- You share 90 days of ad data, goals and margin targets
- You get a detailed audit report and an honest fit assessment
Scope & strategy
Define what we’re building, before a single campaign is touched.
- A custom blueprint tied to your margins and quarterly goals
- Both sides sign off on scope. No surprises.
Execution
Campaigns go live. Results get measured.
- Restructure and optimization cycles begin immediately
- Weekly reports on revenue, spend, TACoS and profit
Free profit diagnostic
Send us your last 90 days. We’ll tell you exactly what’s broken.
A full-scope audit of your structure, keywords, bids and TACoS trend, with a straight answer on whether Pinnakl is the right fit.
We only take 4–6 brands per quarter.