I’m Shariq. I live inside the numbers.
5 years inside Amazon PPC accounts. Not managing dashboards from a distance, but campaign by campaign, keyword by keyword, for 200+ private-label brands.
But let me be honest with you about something.
When I started out, I was just another freelancer running Amazon ads. I’d follow the playbook everyone else followed: launch auto campaigns, harvest keywords, bid up on winners, bid down on losers. The basics. And for a while, it worked. My clients’ revenue grew.
But here’s what kept me up at night: revenue was growing, but for some of my clients, profit wasn’t. I’d look at the numbers and feel this sinking feeling in my gut, like I was helping build something that looked impressive on the surface but was hollow underneath. And that bothered me deeply. Because these weren’t faceless corporations. These were founders. People who’d risked their savings, their time, their families’ security on a product they believed in. They trusted me with the engine that was supposed to make it all work.
That tension, between growing revenue and growing profit, became my obsession.
I stopped following the standard playbook. I started studying what was actually happening inside Amazon’s algorithm, not what the surface-level courses taught. I tore campaigns apart and rebuilt them from scratch. I tracked profit per unit, not just ACoS. I managed TACoS like my clients’ livelihoods depended on it, because they did.
Over 12,000+ hours and $50M+ in managed ad spend later, I can tell you: most Amazon PPC is broken in the same way. The structure is wrong. The targeting is feeding Amazon’s revenue, not the seller’s margins. And the people managing it are optimizing the wrong metric entirely.
I’ve watched brands go from $3K monthly profit to $17K. From sinking ships to six-figure months. From panic to momentum. Not because I’m some kind of genius, but because I refused to accept that growing a brand on Amazon had to mean choosing between revenue and profit.
A system built around your brand, not a freelancer’s bandwidth.
In 2025, I launched Pinnakl because I realized something: the brands I serve deserve more than a freelancer’s bandwidth. They deserve a system built around them. A streamlined operation where every strategy is custom, every report is transparent, and every dollar of ad spend is accountable to one metric: your actual profit.
Pinnakl isn’t an agency in the traditional sense. We don’t manage 40 accounts with copy-paste strategies. We take on 4–6 brands per quarter and give each one the obsessive, detail-driven attention that actually moves the needle.
If you’re reading this, there’s a good chance you’ve been burned before. An agency that promised the world and delivered dashboards. A freelancer who was great for three months, then coasted. I get it. I’ve cleaned up the mess they left behind more times than I can count.
I will tell you the truth about your account. I will show you exactly what’s broken. And if I’m not the right person to fix it, I’ll tell you that too. Because the trust you place in whoever manages your Amazon advertising is the trust you place in the future of your brand. And I don’t take that lightly.
Muhammad Shariq
Founder, Pinnakl
Let’s find your hidden profit.
Start with a free audit. You’ll get a straight answer, even if the answer is that we’re not the right fit.