Pinnakl builds and manages Amazon advertising systems engineered for one outcome: profitable growth. Not dashboards. Not reports. Profit.
Full-service Amazon PPC strategy, execution, and management for private label brands doing $50K to $10M+ in annual revenue. We don't monitor campaigns — we architect, build, and aggressively optimize advertising systems engineered for profitable growth.
Complete campaign architecture across all Amazon ad types. We build tightly structured campaigns with granular keyword segmentation, strategic match type layering, and aggressive negative targeting from day one.
Deep keyword research, continuous harvesting from live campaign data, and systematic negative keyword management at scale. We identify the search terms that convert and eliminate everything that doesn't.
Bid optimization driven by profit-per-unit targets, not vanity ACoS. We manage TACoS as the primary health metric because it reflects the true relationship between your ad spend and total revenue.
Strategies designed to capture first-time buyers at a cost that makes long-term sense. We expand your customer base systematically while keeping acquisition costs aligned with lifetime value.
SEO-focused, conversion-driven listing optimization to maximize ad efficiency. Your ads work harder when the listing they land on is built to convert. We optimize the entire funnel, not just the traffic source.
Transparent weekly reports on the metrics that drive your business: revenue, ad spend, TACoS, profit contribution, and actionable insights. No vanity metrics. No fluff. Just clarity on where you stand and where you're heading.
Every engagement below started with a problem most agencies would template-solve. We don't do templates. Here's what disciplined, profit-first Amazon PPC management actually produces.
From zero ad infrastructure and stagnant sales to a trajectory toward $1M/year. Profitable from month one.
From zero ad spend and flat revenue to the brand's first-ever six-figure sales month. TACoS never crossed 6%.
Hemorrhaging money at 32% TACoS. Revenue grew 75% while ad spend was cut by a third. $1.1M Q4.
PPC restructure + FBM-to-FBA migration. Crossed $3M annual revenue with TACoS dropping from 25% to 15%.
Every engagement follows the same disciplined framework. No templates, no shortcuts — a systematic approach where every step has a clear purpose.
We pull apart your account structure, keyword performance, bid history, TACoS trends, and profit margins. We identify exactly where money is being wasted and what's driving inefficiency. Nothing is assumed — everything is measured.
Based on the audit findings, we build a strategy designed specifically for your brand's margins, competitive position, and growth targets. Every recommendation is tied directly to your profit goals. No one-size-fits-all playbooks.
We rebuild your campaign architecture from the ground up. Keyword segmentation, match type strategy, budget allocation, negative targeting — every element is engineered for efficiency and scale.
Continuous bid adjustments, keyword harvesting, and negative keyword expansion based on real performance data. We don't set and forget. We actively manage and iterate weekly.
What works gets scaled. What doesn't gets cut. Every decision is backed by data and measured against your profit targets. Weekly reporting keeps you informed with the metrics that actually matter.
Not managing dashboards from a distance — living inside the numbers, campaign by campaign, keyword by keyword, for 200+ private label brands.
When I started out, I followed the playbook everyone else followed: launch auto campaigns, harvest keywords, bid up on winners, bid down on losers. And for a while, it worked — my clients' revenue grew. But here's what kept me up at night: revenue was growing, but for some of my clients, profit wasn't.
That tension — between growing revenue and growing profit — became my obsession. I stopped following the standard playbook and started studying what was actually happening inside Amazon's algorithm.
Over 12,000+ hours and $50M+ in managed ad spend later, I can tell you: most Amazon PPC is broken in the same way. The structure is wrong. The targeting is feeding Amazon's revenue, not the seller's margins. And the people managing it are optimizing the wrong metric entirely.
In 2025, I launched Pinnakl because the brands I serve deserve more than a freelancer's bandwidth. They deserve a system built around them — where every strategy is custom, every report is transparent, and every dollar of ad spend is accountable to one metric: your actual profit.
Three phases, no ambiguity. We understand exactly where you stand before anything changes.
Understanding exactly where you stand before anything changes.
Defining what we're building and why — before a single campaign is touched.
Strategy becomes action. Campaigns go live. Results get measured.
Send us your last 90 days. We'll tell you exactly what's broken — and whether Pinnakl is the right fit to fix it. No commitment, no sales pitch. Just a clear-eyed look at what your account needs.
Fill out the form and we'll be in touch within 24 hours.
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Your TACoS is climbing. Your profit doesn't have to.
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